Bigots

I was reading an article in CIO Magazine, Eight Financial Reasons Why You Should Use Mac OS, which in summary stated:

1. Macs bring a better overall value proposition
2. Macintosh licensing fees are cheaper
3. The Mac desktop spawns fewer calls to the help desk
4. Mac users are more productive workers
5. Macs last longer
6. Mac OS is more secure
7. Mac is just as cost-effective as Windows to manage and administer
8. Add Macs while hanging on to your investments in other OSes

The fourth point was particularly interesting. In a study conducted by Gistics:

Among many other findings, the authors concluded that Mac creative professionals were producing $26,000 more each in annual revenues for their employers than their Windows counterparts.

I can confirm that finding with my own experience. For example, I was reading a blog where the word Bigot was used. I right clicked on the word, selecting lookup, and up popped the Dictionary provided with Leopard that provided a dictionary definition, thesaurus, as well as a the corresponding entry in Wikipedia. That was easy.