Perception is reality

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An article published in washingtonpost.com, Apple Gets a Big Slice of Product-Placement Pie, notes:

some would argue that the appearances of Apple products on TV and in movies are disproportionate to real life. While iPods, iMacs and iBooks are seemingly everywhere on-screen, Apple computers have less than 5 percent of the U.S. computer market.

However, Apple does not have a monopoly on product placement:

On older episodes of the show “24,” “good guy” characters used Apple products while the “bad guys” used Windows and non-branded PCs.

Fair is fair.


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