Personalized e-mails: they cost so little…


It’s so nice when a vendor of fine products take the time to send a personal note. It demonstrates how much they care, how much they appreciate you as a customer. I recently received this note:

RE: 2008 Chief Marketing Officer’s Summit $795 Special Registration Offer


I would like to personally invite you to take part in the upcoming Chief Marketing Officer’s Best-In-Class Marketing Insights Executive Summit that xx will be hosting in September at the Westin Hotel in San Francisco, California.

It warms the cockles of my heart. Except, I’m not a Chief Marketing Officer and in fact I’m not in marketing at all, but may be I could benefit in some way. And, the personal invitation juxtaposed against the Hello %FIRSTNAME% added a special touch.


Leave a Reply

Your email address will not be published. Required fields are marked *