Reading Capitalism Without Capital : The Rise of the Intangible Economy two points that caught my attention. Contrasting a typical gym of 1977 vs. 2017, to demonstrate the rise of intangible assets, among all the equipment — the weights, machines, lockers, mats — the authors joke that the “mirrors [are] the most heavily used equipment in the gym”. The second point was that the record company, EMI, invested some of the profits generated by the 1960s singing group, The Beatles, into research that lead to the development of the CAT Scan.
Leave a Reply