In this picture, my grandfather, Fritz Hertha, poses with what I presume is his car. Again we see the “Th” on the license plate situating the car in the German State of Thüringia. From my knowledge of the area, the photograph appears to have been taken in the driveway of his father’s place at Coburger Alle 9 in Sonneberg.
The car resembles a 1920s Chevrolet Superior or a similar American-made model from that period. The hood ornament, which appears to have a bird-like or winged design, is more characteristic of Chevrolet or other American cars from the mid-1920s. The grille shape and radiator cap style also suggest an American origin.
Chevrolet’s Superior series (produced from 1923 to 1927) featured similar upright radiators and hood details as seen in this image. Given the time frame of their residence in Sonneberg (1923 – 1929), the prestige of American cars in Europe during this period1, and that he worked for an American Company (S.S. Kresge) this identification seems fitting.
Recalling his comment that America represented the future, his pose with this car seems to be an expression of that sentiment. Here is a young man, in his early 30s, working for a large American Company, sent back to his home town to build a new factory. It might be a moment of hubris.
- American cars, like Chevrolets and Fords, were admired for their modern engineering and innovative designs. Features such as efficient engines, smoother transmissions, and advanced production techniques (e.g., Ford’s assembly line) made them appealing. Compared to some European cars, American models were known for their reliability, performance, and ability to handle rougher roads. Driving an American car in Europe was often seen as a status symbol, reflecting modernity and affluence.
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