It’s so nice when a vendor of fine products take the time to send a personal note. It demonstrates how much they care, how much they appreciate you as a customer. I recently received this note:
RE: 2008 Chief Marketing Officer’s Summit $795 Special Registration Offer
Hello %FIRSTNAME%,
I would like to personally invite you to take part in the upcoming Chief Marketing Officer’s Best-In-Class Marketing Insights Executive Summit that xx will be hosting in September at the Westin Hotel in San Francisco, California.
It warms the cockles of my heart. Except, I’m not a Chief Marketing Officer and in fact I’m not in marketing at all, but may be I could benefit in some way. And, the personal invitation juxtaposed against the Hello %FIRSTNAME% added a special touch.
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